This intensive course will guide participants through a learning process of crucial digital tools: from big data to digital marketing.
This course is intended for students who want to work in the digital landscape and professionals who want to gain general knowledge, learn a new skill, upgrade existing skills or develop personal interests, either to support the digital transformation of existing companies or to develop their own business initiative.
A certificate of completion and an Open Badge will be issued at the completion of the course.
The course focuses on the latest tools and strategies for successful digital businesses.
Day 1: Data Analysis
Techniques and skills for Data Analysis. Development of data-based narratives.
Day 2: Business Management
Use lean start-up methodology to understand your target customer. Validate and build a sustainable business model. Develop a marketing plan that reaches target customers.
Day 3: Social Media Marketing
New digital platforms and tools: how to manage a workflow and the digital content production.