Sport in Italy’s Constitution: Communication Campaign by SHADO | H-FARM

Celebrating Italian Sport: Campaign LaunchOur media company, SHADO, created the official communication campaign celebrating the inclusion of sport in the Italian Constitution (Article 33), a historic milestone that recognizes its educational, social, and physical-mental wellbeing value.The result is a collective narrative linking Italy’s emotional identity to iconic sporting moments. Through voice reconstruction, archival research, and collaboration with Manuela Oliveri (the athlete’s wife), sprinter Pietro Mennea returns as the narrator and guardian of those values.

Sport in the Constitution Event Featuring Champions Like Leonardo Bonucci, Sarah Fahr, and Deborah CompagnoniOur media company, SHADO, created the official communication campaign celebrating the inclusion of sport in the Italian Constitution (Article 33), a historic milestone that recognizes its educational, social, and physical-mental wellbeing value.On October 2, 2025, we hosted the launch event of this campaign to reflect on sport as a living part of our culture and of our personal, social, and collective growth, at the presence of the Italian Minister for Sport and Youth, Andrea Abodi and top athletes including:Leonardo Bonucci, former footballer, one of the strongest central defenders of his generation.Sarah Luisa Fahr, middle blocker for Italy’s women’s national volleyball team and Imoco Conegliano, Olympic champion and reigning World Champion.Deborah Compagnoni, former alpine skiing legend; three Olympic golds and three world titles.Andrea Lucchetta, former Azzurri volleyball star (1990 World Champion), now TV personality and sports storyteller.Manuela Di Centa, former cross-country great; double Olympic gold at Lillehammer ’94.The host was Lorenzo Luporini, author, presenter, and creator of the podcast adessocapiamo.We also introduced H-FARM Sports Academy, a top-level academic and athletic program for student-athletes, launched in September 2025 with football as its first discipline, in partnership with MAHD and GameAbove Sports, and the Bachelor of Science in AI & Sports Management, starting in the 2026/27 academic year.