SHADO and Veneto Region Launch Campaign Against Gender Violence | H-FARM

A Clear Line Against Gender-Based Violence: “Sicura”Gender-based violence often hides in plain sight. It begins in familiar spaces, disguised by vague words and silence. Sicura is the campaign developed by SHADO for Regione Veneto to bring this hidden issue to light and promote access to the regional anti-violence network: a system of free services including shelters, support centers, and trained professionals.At the heart of the campaign is a line: the boundary between respect and abuse, right and wrong. A line that must be drawn clearly and collectively. The message is simple: violence is never normal, and asking for help is a right.

SHADO for Regione VenetoOur media company led the campaign’s concept, naming, and creative direction, with a focus on building a message that is clear, inclusive, and non-judgmental.The campaign was officially presented on April 3, 2025, during a press conference with Regional Health Councillor Manuela Lanzarin.