AI, Venetian Culture, and “Rinascenza”: SHADO x EXPO 2025 Osaka | H-FARM

H-FARM at EXPO 2025 OsakaOur media company SHADO brings Venice and Venetian culture to Japan through two interactive projects for the Italian Pavilion.AI Gives Venice a Voice: “Talk to the Maestro”The Maestro is a virtual avatar blending key traits from Venice’s cultural heritage: the vision of an innovator, the memory of a historian, the strategy of a merchant, and the sensibility of an artist.We created it to represent our idea of rinascenza, a cultural and social awakening where artificial intelligence doesn’t replace humans, but enhances them. A new humanism where technology, knowledge, and culture come together in a more balanced way. Our founder Riccardo Donadon presented it at a special event with SHADO’s CEO Davide Bartolucci and Bulgari Tokyo’s chef Luca Fantin.We’ve dedicated the 2025 edition of FutureShots, our innovation festival, to this very theme.

The faster technological progress moves, the more urgent one question becomes: what is it really for?

“Veneto, World Heritage in Motion” Celebrates UNESCO HeritageSHADO conceived and developed the video storytelling project dedicated to the 9 UNESCO World Heritage Sites of the Veneto Region: the Dolomites, the Botanical Garden of Padua, Venice and its Lagoon, the city of Verona, Vicenza and the Palladian Villas, the Prehistoric Pile Dwellings, the Prosecco Hills of Conegliano and Valdobbiadene, the Venetian Works of Defence from the 16th and 17th centuries, and Padova Urbs Picta (14th-century fresco cycles).The space design was developed in collaboration with ZAA Zanon Architetti Associati.