Re-innovation: between science and technology, towards sustainable progress | H-FARM

Innovation, progress, sustainability: these are the values that we have shared with Audi for many years and inspire our common initiatives, events, and projects to build a sustainable future through education and dialogue with the younger generations. The Re-innovation event was held on November 16 on our Campus and is part of a path of meetings and insights inaugurated with H-FARM CLUB Sustainable Progress. A journey through science and technology, technique and imagination We explored new paradigms that give direction to the future, through the reflections of exceptional guests: Andrea Moccia, founder and director of Geopop, he has become one of the Italian leading figures in scientific dissemination on the web and social media; "The ecological transition is a fundamental path to follow, but it must be accompanied above all by a change of thinking." Barbara Mazzolai, biologist, researcher, and head of the Bioinspired Soft Robotics Laboratory at the Italian Institute of Technology in Genoa, where she created the first plant-inspired robot; "The frontiers of research allow us to imagine new ways to achieve sustainable progress." Fabrizio Longo, managing director of Audi Italia "Our vision for sustainable mobility is to combine sustainability, technological innovation, and emotional appeal, through the use of cutting-edge solutions such as AI, right from the design of our products."

An unprecedented AI experience to interact with the future The audience had the opportunity to interact with a virtual student powered by generative AI, by asking questions about the event's topics. This immersive installation was developed by SHADO, our media company, and BigRock School, our professional school in the field of computer graphics, digital drawing, video games, coding and music for entertainment.

WeGeneration Students from the 6th season of WeGeneration – a storytelling project for university students from all over Italy born from our partnership with Audi – also participated and shared insights into the world of innovation culture.