Innovating business strategies through big data: SKY Italia chooses our Industry division for its new project.
Big data and analytics is a relevant market that grew to €1.1 billion globally in 2017. SKY Italia took the challenge and chose us to build data driven business transformation strategies.
The project is based on the conscious use of big data to overcome unreliable qualitative approaches and choices based on personal opinions, focusing on "data visualization" and on the importance of making information accessible to the various stakeholders, on the use of big data to support editorial staff in defining contents and the optimization of investments in communication strategies. A "war room" was also created, a room in which the various subjects can interact with data through interactive surfaces and use them in the development of new strategies.
Giorgio Sacconi, Director of the business unit Industry – Digital Marketing
, explained the project on the occasion of the event "IAB Seminar Digital Power: dive into Data Driven Business".