Only in H-FARM: Federico Marchetti | H-FARM

"I took big risks in my career and built everything from scratch, so I want to tell my story to inspire young people have confidence and be more adventurous. I love the future and I love to connect with the younger generations." During a special event on Campus with over 480 people, Federico Marchetti shared his personal story, that of a boy from the Italian province who went to study in America, fell in love with the Web, and came back to Italy to found his company: YOOX, who then became Italy's first unicorn. Watch his speech on our Plus platform (in Italian). Are innovators born or become? His story seems to tell us that innovation is in some people's DNA. He invented a new way of shopping, and he did in 2000, when the Internet was just a novelty to many. His idea was simple: to take big brand clothes left unsold at the end of the season and give them a second chance. In his book "The Adventures of an Innovator", he recounts his journey, which after his experience at YOOX has now led him to devote himself to environmental protection. His life was full of unexpected events, chances, sliding doors, successes, but also many mistakes – something that are almost impossible to avoid. Starting from a warehouse on the outskirts of Bologna, he transformed his project into the world's first fashion e-commerce; in between he revealed how he managed to acquire his most bitter competitor, Net-a-Porter, meet the fashion and tech giants, and even become adviser to King Charles III. His 5 tips for those who want to innovate:   Follow your passions, not money (this will come later) Change the rules by combining creativity with rationality Address international markets Think sustainable, the future is green Never be afraid