Audi and H-FARM, Together since 2017Innovation, education, and the next generation are what we’ve been working on together. In 2026, we added a co-design journey on our campus, focused on the customers of tomorrow:scouting young talent at FutureShots, our innovation festivalFuture Lab, a workshop on the future of mobilitythe H-ACK Co-Design the Future hackathonthe “Oltre il traguardo” (Beyond the Finish Line) event

“Oltre il traguardo”: Stories of People Who Went Looking for the ChallengeIn every story lies a challenge: a path that seemed impossible, an idea no one understood, a limit that forced someone to invent something new. On November 4, 2026, on our campus in Roncade, near Venice, we found inspiration in:Pablo Trinciajournalist and podcasterOne of the most listened-to voices in Italian podcasting, he told the story of racing driver Tazio Nuvolari, who announced his retirement and then, in 1938, won the Monza Grand Prix with Auto Union, Audi’s direct predecessor.Timm BarletManaging Director, Audi ItalyHe shared the brand’s vision, built on listening and co-design, and the thread that connects racing, now Formula 1, to the future of the next generation.Giacomo Luppico-founder, ChapeauEvery week, he gives a voice to Italy’s new entrepreneurs and shares what happens when you reach your first goal and have to decide whether to stop or keep going.

The winners of H-ACK Co-Design the Future also took the stage with Audi Advisor, an AI assistant that helps you choose the car model that suits you best based on your preferences, habits, and budget.We Generation PodcastWe Generation is the project we’ve run with Audi for years to bring a culture of innovation to younger generations. The new podcast is hosted by creator Lorenzo Luporini, who moderated the evening, together with two young members of We Generation and guests from innovation, business, sports, and culture. The conversations cover setbacks and comebacks, career challenges, and the future.The first episode features Andy Varallo, president of Dolomiti Superski and of the Alpine Ski World Cup Alta Badia.