H-FARM and Murphy&Nye: A Shared Commitment to Innovation and the Next GenerationFounded in Chicago in 1933 as a sailmaker, Murphy&Nye is now an apparel brand that reinterprets its nautical heritage with a contemporary twist.At the heart of the collaboration is a shared drive to evolve, experiment, and build new connections through initiatives spanning education, joint communications, merchandising, and nautical innovation, with potential applications at our marina in the Venice lagoon.The Role of H-FARM CollegeActivities with our university students are part of the Talent Hub, the H-FARM College program that connects companies, students, and faculty to explore new opportunities and solve business challenges.The project also involves a group of students and faculty from Lynn University in Florida, with whom we run an academic and cultural exchange program. They will work on two challenges set by Murphy&Nye, first remotely and then on our campus in Roncade.On top of that, there’s the Gen Z Observatory, an initiative where students explore how their generation sees and tackles strategic business issues and propose concrete solutions.