SHADO designs a new digital strategy for Kenwood Club | H-FARM

Our creative agency SHADO built the campaign on passion for design and expertise in the kitchen, focusing on food influencers. Kenwood Italia, a leading brand in food preparation appliances, relied on SHADO to make the Kenwood Club the home of the latest generation of creators. 12 food influencers involved, more than 100 videos shared over the course of 2023, and an aggregate fan base of more than 14 million users: these reflect Kenwood's commitment to reaching all consumers and communicating with a simple, authentic, and personal language through influencer activity. The new influencer team aims to expand the community and transform Kenwood Club into the ideal meeting place for lovers of homemade food, thus becoming the place of choice for a new generation of creators.