H-ACK Audi Co-Design the Future, October 10, 2026challenge12 hoursto rethink Audi’s relationship with the next generationsParticipants will design, develop, and build strategies to turn Audi into a brand you experience through immersive, authentic experiences.Winning ProjectsA guide inside the myAudi app that matches you with verified reviews from people who live like you and have already driven an Audi.An AI assistant that listens to how you live and suggests the model that fits you best.A quiz that reveals your “Audi DNA” and is the only way into exclusive events.PrizesPresent your project at an event with Timm Barlet, Managing Director of Audi Italia, and other big names🧊 Ice driving experience🧢 Audi Revolut F1® kits🎟️ 2 grandstand passes for the 2027 Formula 1® Italian Grand Prix at MonzaThe JuryMassimo Faraò, Marketing Director, Audi ItalyDindo Capello, three-time winner of the 24 Hours of Le MansAndy Varallo, President, Dolomiti SuperskiChapeau, an editorial project telling the success stories of Italian entrepreneurshipRiccardo Donadon, our Founder and CEO of H-FARMFeaturing Lorenzo Luporini, author and content creator.

H-ACK is our hackathon open to students, professionals and anyone into innovation: real briefs from partner companies, teamwork with mentors on hand, final presentations in front of a jury, prizes, and lots of fun.