Our division dedicated to the digital transformation of companies is among the winners of the Association for Direct and Data Driven Marketing Awards.
The DMA Awards Italia are the Italian chapter of the DMA International ECHO Awards, the globally-recognized marketing competition that since 1929 has celebrated strategy, creativity and results. All over the world, the DMA Awards set a new bar on exceptional, results-driven, customer-building, mission-achieving marketing and innovation.
We are excited to announce that we won an award in the Business and Consumer Services category with our "Lead Generation" campaign for Edenred's Ticket Restaurant. Our Industry division managed to create a media strategy based on dynamic planning and the most innovative performance evaluation techniques, through an attribution model specifically designed for Edenred and a continuous analysis of the path to conversion. This led them to extraordinary results: +104% orders, +30% leads, +20% conversion rate).
The DMA Awards Italia are the only Italian competition that celebrates creativity, strategy and the ability to collect, use and analyze data through marketing database, data management platforms and business intelligence.