A new partnership to launch the digital campaign 3mprotectmemories.
Behind every memory, there is a story. Behind every story, there is a memory worth protecting.
On the occasion of the Milan Design Week 2017, the Design division of the global innovation company 3M has collaborated with Studio Urquiola to create an art installation that brings the protection of memories to life using 3M’s Novec products. For the digital campaign, 3M Design partnered with H-FARM Industry to launch 3mprotectmemories, a digital metaphor for Novec that focuses on the importance of preserving memory. The white dots floating into Novec represent the emotional stream of memories uploaded by users both online and onsite at the Milan exhibition.
Share your memories on Instagram and Twitter using #3mprotectmemories.