This innovation hub will support the evolution of business models for Spanish companies through Open Innovation & Corporate Innovation. It will be managed by Aleix Valls, former CEO of Mobile World Capital Foundation.
The market of Spain, the digital ecosystem of Barcelona and the network and know-how of Aleix Valls: these are the three key points that we will leverage for our first hub aimed at international growth. In 2018, an increasing number of foreign companies, both large and medium-sized, chose us as a strategic partner to create new competitive business models, increasing foreign revenue by 13%.
To foster international growth, we have chosen Spain, a Country that has had sustained economic growth since 2014, exceeding +3% per year, thus returning to pre-crisis levels and positioning itself well above the average of the Eurozone. This trend is also confirmed for 2019, with expected growth of over +2%. In recent years, Barcelona has become one of the most important centers for technology and innovation in Europe, thanks to an entrepreneurial ecosystem that continues to attract investments, a wide pool of talent and a high quality of life. Rankings indicate that the Catalan city is the third most -preferred by European entrepreneurs in which to create start-ups and fourth in the ranking of the 10 technological hubs in the EU by number of startups. It is no coincidence that companies like Microsoft, Facebook, Amazon, and Allianz have recently decided to open their own centers of excellence and technological research in Barcelona.
Our goal in Spain is to become a reference point for companies that want to raise their competitiveness in the marketplace and innovate their business models through increased attention to digitalization and emerging technologies. A dedicated team will accompany the companies in each stage of their growth path, from the definition of the strategy to the design of new services, from the development of applications and technology solutions. The projects will have a focus on Innovation Culture - the growth of human capital - and Open Innovation, in order to create processes of collaboration between Corporates and Startups as an answer to the challenges and objectives of each company.