Our Industry division supported Veronafiere with a digital transformation project, whose first phase ended at Vinitaly 2018.
Thanks to the team of our Industry division, the transformation project of Veronafiere has brought a digital and cultural change in the company's corporate processes and in its customer experience. Among the solutions developed in this first phase are an e-commerce platform, a new purchase service and a system that allowed to redeem over 100,000 admission tickets to Vinitaly.
The first phase of activity ended at Vinitaly 2018 with the award ceremony of H-ACK WINE, the hackathon that we organized for the Veneto Region in December 2017.
The winners of the hackathon illustrated their creative concept for the stand, that includes four bunches made of 52 luminescent grapes, one for each wine designation. Vinitaly was also an opportunity to meet and support our numerous food&wine customers and partners, such as Grappa Nardini, Consorzio Vini Venezia, Explora, Regione Lombardia and Consorzio Friuli DOC.