Collaboration with Bormioli Pharma

Collaboration with Bormioli Pharma

Collaboration with Bormioli Pharma
11 December 2018
The company, specialized in the manufacture of glass and plastic packaging, accelerates on innovation and starts a partnership with us.
In today's ever-changing social, professional and cultural context, it's more and more important to find new business models and strategies to compete. This year, Bormioli Pharma has started a 5-year development plant with the goal of becoming the ideal partner for the future of the global pharma industry. For this reason, it has decided to collaborate with us, aware that open innovation and the connection with startups, universities and research centers is a powerful engine of growth.
 
In this first phase, the project focuses on promoting innovation culture among the company's employees. On December 10-11 we hosted a workshop for various teams such as R&D, Quality, Sales, Marketing, HR and Operations, focused on discussing the data collected through a research aimed at identifying and understanding the innovation needs of medical professionals and families. An approach that starts from the basics to propose a different point of view, sometimes overlooked by large corporations: the need for change in users and the internal transformation capacity of the brand itself.