Mountain Progress Lab with Audi and Madonna di Campiglio | H-FARM

Data, Technology, Sustainability: Mountain Progress LabTogether with Audi, Madonna di Campiglio, the University of Trento, and Trentino Marketing, we’re part of the Mountain Progress Lab—a project focused on collecting and analyzing data to monitor and protect the Alpine ecosystem. This initiative engages local communities and tourists through:  🚗 A fleet of fully electric Audi Q4 e-tron vehicles equipped with air quality sensors and an onboard interactive AI experience   🗺️ 4 eco-routes featuring fixed sensors  📊 A data analysis system powered by artificial intelligence  🔌 A smart working and meeting space near Laghetto di Campiglio, complete with a charging station  This project was conceived and developed by our media company, SHADO.Telling the Project with Hervé Barmasse and Gen ZThe voice of Mountain Progress Lab is Hervé Barmasse, one of the world’s most renowned alpinist and an advocate for respecting the mountains. watch all episodes   The project is also shared through the lens of young students involved in We Generation, an initiative we’ve been promoting with Audi for years to inspire innovation and sustainability among the new generation. It was showcased at the AI for Nature event we organized with Audi at our Campus.