Audi Future Lab: a Workshop on Mobility & Gen Z | H-FARM
Students and former WeGeneration participants discussed brand perception and mobility, together with podcaster Lorenzo Luporini and our media company SHADO.
Audi & H-FARM PartnershipSince 2018, we’ve been working with Audi around innovation and sustainable progress, through scholarships, events, and experiences designed for new generations.One of these projects is WeGeneration: every year, it selects 5 university students and follows their take on innovation through an Instagram docuseries. The storytelling project is curated by our media company SHADO.Audi Future Lab: New Ideas for Tomorrow’s MobilityHow can a brand speak to new generations without acting like it has all the answers? That was the starting point for Audi Future Lab, the workshop by Audi Italia with us and SHADO to talk about mobility, brand perception, and Gen Z.
The event took place on May 27, 2026, on our campus near Venice, together with H-FARM College students, former WeGeneration participants, our founder Riccardo Donadon, and Lorenzo Luporini, author, host, and creator of the adessocapiamo podcast.Next step: a hackathon in October 2026 to design new mobility solutions.