The Zero Waste philosophy is increasingly gaining ground and both large and small companies are headed towards eco-sustainable packaging. However, it is unthinkable to live in a world without packaging, because it's essential for transporting, properly storing and also enhancing the values of products by communicating their characteristics through creative solutions.
This is why technological innovation is striving to fulfill these functions in a sustainable way, satisfying both the needs of consumers and safety standards. Not only companies, but also consumers play a crucial role in the fight against pollution and many organizations are working on smart solutions.
We will discuss it with Conai (the Italian packaging consortium) and Istituto Italiano Imballaggio (the Italian institute of packaging) on May 13 at the new Talks on Tomorrow event, the format that we launched with La Repubblica to explore the relationship between technology and society.
After the event we will host the awarding ceremony of the Best Packaging 2019, a competition promoted by Istituto Italiano Imballaggio for the best packaging solutions. The 2019 edition, in collaboration with Conai, selected 23 technologically advanced and sustainable projects.