The theme of Rethink! Festival
is What services are good for. Better services for better futures.
The era we live in is marked by significant changes on a planetary scale, generated by the impact of the transformation processes produced by humanity. Some major challenges regarding digitization and automation processes, energy production, climate change and healthcare are changing the way governments, institutions, businesses and citizens face these challenges. Challenges that the culture of service design must consider
, by building a new imaginary for this large-scale change.