A 1-day course dedicated to building the right know-how for developing your social media strategy.
Due to growing media convergence, we are now witness to new and changing paradigms in the communications field.
The spread of social media renders us both users and producers at the same time: this results in ideal opportunities for individuals, brands and organizations to take advantage of these ‘touch points’. Due to this complexity, new professions are being created and, thus, a growing need for talented and skilled people that will help companies and organizations in achieving their goals.
With our Reskill You program, we want to enhance the know-how of those aiming to get the most from the digital field. The course that will be held on Saturday, December 15th will focus on Social Media Marketing and will be taught by one of the digital professionals from H-FARM.
Using case studies and workshops, we will help you to create the right method for designing the best social media strategy according to your targets - awareness, selling, call-to-action.
A brief overview of the course content:
- the functions and features of the main social media platforms
- online advertising
- how it works how to create a communication strategy (content & creativity, tone of voice, editorial plan)
The agenda is as follows:
10.00am - 11.00am - "Where are the clients?": the best way to manage Social Media platforms and their user base (Facebook, Instagram, Twitter, LinkedIn, etc.)
11.15am - 1.00pm - “A first approach to social media marketing”: target, audience analysis, budget definition, return on investment
2.30pm - 3.00pm- “User generated content”: the subtle boundary between users and content producers
3.00pm - 6.00pm - Workshop: create an effective social media strategy