Social Media Marketing
Due to growing media convergence, we are now witnessing to new and changing paradigms in the communications field.
The spread of social media renders us both users and producers at the same time: this results in ideal opportunities for individuals, brands and organizations to take advantage of these ‘touch points’. Due to this complexity, new professions are being created and, thus, a growing need for talented and skilled people that will help companies and organizations in achieving their goals.
With our Reskill You program, we want to enhance the know-how of those aiming to get the most from the digital field. The course will be taught by one of the digital professionals from H-FARM.
Using case studies and workshops, we will help you to create the right method for designing the best social media strategy according to your targets - awareness, selling, call-to-action.
A brief overview of the course content:
- the functions and features of the main social media platforms;
- online advertising;
- how it works how to create a communication strategy (content & creativity, tone of voice, editorial plan)
10:00am - 11:30am - "Where are the clients?": the best way to manage social media platforms and to interact with their user base (Facebook, Instagram, Twitter, LinkedIn, etc.).
11:30am - 1:00pm - “Building a social media marketing strategy”: target, audience analysis, budget definition, return on investment.
2:30pm - 3:30pm - “User-generated content”: the subtle boundary between users and content producers. What is the influencer marketing (ambassador, micro/macro-influencers).
3:30pm - 4:00pm - Q&A
4:00pm - 6:00pm - Workshop: create an effective social media strategy working on creativity, strategy, delivery and presentation.
The course will be sold individually from November 14th, 2019.