Storytelling & Executive Communication Certificate Program
A 3-day course where partipants learn structures and techniques to make authentic and original messages cut through the chaos, stay in their clients’ minds and hearts for a very long time.
€590instead of € 900 (VAT not included)Early Bird valid until April 30th, 2019
3days of lectures
8hours per day
Next editionFrom April 8 to 10, 2019
Fee€ 900 per participant (VAT not included)
The fee includes 24 hours of lessons (3 meetings) and all learning materials.
For enrolments before April 30th, 2019 we can reserve a special price of €590 (VAT not included) instead of € 900 (VAT not included).
Accomodation (optional)Option 1: 3 nights € 300/200 per participant (VAT not included), in addition to the course fee.
Option 2: 4 nights € 400/300 per participant (VAT not included), in addition to the course fee.
In this Certificate participants will understand what does and what doesn’t get people’s attention, what resonates most with different audiences, and why.
Taught by Nicolò Andreula, a trainer that worked with world-leading companies like McKinsey, Google, Netflix and Ferrari, this course will help you get at that level. It will teach what does and what doesn’t get people’s attention, what resonates most with different audiences, and why. It will also give you plenty of opportunities to find and perfect your own communication style, structuring your thinking, identifying and correcting your most common mistakes. Helping you choose which stories to tell, when and – most importantly – how.
Take a look inside
- Intro: the importance of storytelling from Aristotle to Amazon
- What makes a good story: 7 elements
- The SCR structure to communicate a strategy, get a job or win an Academy Award
- Master the art of storytelling
- Four simple mind hacks to spark original ideas
- Gaining the currency of the future: trust, not bitcoin
- Pills of psychology: Why Structure Matters
- Top-down comms and compelling logic: the Pyramid Principle
- Figures and facts not to fall falling asleep
- Bringing it altogether in words, slides, or improvised speeches
- How to make a group presentation, and stay friends afterwards
- Sync up with your audience
- Conclusion: Great communicators are made, not born
Download the brochure
From April 8 to 10, 2019