This course is designed for those who want to develop a strong strategy that align their brand and business goals.
It focuses on creativity and storytelling, design and strategy.
It helps participants to learn techniques to market new business ideas or to improve existing ones.
A certificate of completion and an Open Badge will be issued at the completion of the course.
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In this program, participants will learn how to develop and measure an effective brand strategy, and how to use current digital platforms and tools to manage an online business.
Day 1: Brand Creation
Develop, execute and measure an effective brand strategy.
Day 2: Brand Management
Brand launch, invigoration/rebranding and competitive defense.
Day 3: Online Business Management
Understand key concepts and trends associated with e-commerce and online business.