2-week Digital Entrepreneurship Summer Program
This noncredit course is intended for university students and professionals who want to gain general knowledge, learn a new skill, upgrade existing skills or develop personal interests.
A certificate of completion and an Open Badge will be issued at the completion of the course.
12 days of lessons and experiential workshops to adopt non-conventional methods for the development and promotion of new products and services.
The modules about New trends and digital tools, Brand Identity and Management, Digital Marketing, Data Analysis and Lean Product management are combined with two visits to leading Italian companies that have made excellence part of their core business.
Thanks to our multidisciplinary approach, we will provide a complete overview of the actual market shifts in order to better understand which are the most sought-after services and products. During the program we will cover techniques of data analysis, presentation skills and growth hacking strategies.
Day 1: New Trends and Digital Tools
The first day, students will get an overview of global changes led by innovation and technology. They will explore new digital tools and trends, they will envisage a different future.
Day 2: Data Analysis
The second module will offer students techniques and skills for data analysis. It will teach how to interpret and present data, how to construct and propose the right storytelling.
Day 3: Innovation Management & Strategy
During this third day, lectures are devoted to present the different aspects of innovation and product development. Participants will get a general understanding of innovation theories and will focus on design issues and the management of the innovation process.
Day 4 - 5: Digital Marketing
This module will provide an overview of digital and social media within an integrated marketing communications strategy.
Day 6 - 7: Italian tour
In the weekend students will have the possibility to visit some of the most beautiful Italian cities, from Venice to Milan, Bologna or Florence.
Day 8: Brand Identity and Management
This module helps students to understand what it takes to build a strong brand that drives company growth and how win more customers and get the most out of the ones they already have.
Day 9 - 10: Lean Product Management + Business Game (Company visit)
The module is designed to give students an overview of the Lean approach. When it comes to create a new product or launching an idea of startup, in both cases you have to be focused on your final goal bearing in mind the experience of your consumers.
Day 11 - 12: Design Thinking Lab
This last module will be an opportunity to work in a team and apply tools and techniques to co-design an co-create practical and feasible solutions to a design challenge. Students will learn non-conventional approaches to problem solving and methods for triggering social innovation processes.
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For more information contact us at email@example.com.
From June 10 to 21, 2019
Deadline applications: April 29, 2019
From July 1 to 12, 2019
Deadline applications: May 20, 2019