A 3-day course aimed at young workers and University students who want to acquire new skills and new tools in the Digital Marketing field.
This Certificate is an intensive 3-day course, designed for those who want to improve the use of social networks for their business, with a focus on web content creation and the importance to manage the relationship with customers through social media.
A certificate of completion and an Open Badge will be issued at the completion of the course.
Take a look inside
In this program, participants will learn how to develop strategies to succeed in the rapidly changing digital and social media landscape and how to use current digital platforms and tools.
Day 1: Social Media Marketing
Topics: Design, planning and analysis - Adoption of the right channel for the right goal: how to manage the workflow and content production.
Day 2: Social Media Customer Care
Topics: CRM tools (direct message, FAQ, social app, external tools) - How to manage the relationship with customers through social media (Facebook, Twitter, Instagram).
Day 3: SEO & SEM
Topics: Methods and applications for a good Search Engine Optimization and Search Engine Marketing.