IFABER, a subsidiary of UniCredit Group, announces its new identity in collaboration with H-FARM Industry.
The new corporate and brand identity project effected all of the components beginning with the brand, which now has a new font and a graphic element that clearly illustrates IFABER's new way of being and also serves as the new pay-off that accompanies the brand: "The first link in the value chain".
Right from its founding in 2001, IFABER established a new way of thinking, acting and operating. It has driven e-commerce in the B2B sector, continuously evolving over the course of the years by reassessing its vision with an eye to the market and reviewing the corporate positioning and mission. It crossed over from a horizontal vision as a technology supplier in support of purchasing processes to an extended vision as the first link of the supply chain ecosystem, facilitating value components for business clients.
The new brand identity fully conveys the path of evolution and change that IFABER has been on in recent years and has influenced the naming and branding of the products, too. It also led to the founding of IFABER MANAGER, an ideological platform that is increasingly user-friendly, due to its revised user experience, and better able to meet the needs of its users who are active on the platform on a daily basis.