H-FARM Industry and Diesel for JoggJeans

H-FARM Industry and Diesel for JoggJeans

H-FARM Industry and Diesel for JoggJeans
27 July 2017
industry
Diesel's new kinetic windows promoting JoggJeans were developed in collaboration with our Industry division.

To show the dream-like comfort and the dream-like flexibility of Diesel JoggJeans – soft and comfortable as a pair of sweatpants, with the high quality and durability of denim – the company and our Industry division created an interactive shopping window experience for the Diesel global top stores around the world.

The digital project consists in a video installation where the consumer interacts with the characters featured in the video of the campaign: a couple sleeping in the bed and the cleaning lady who comes in the room and try to wake them up with different creative solutions, which are the 6 possible actions that the consumer can activate by moving his hand close to the specific icons in the window glass.