H-ACK LUXOTTICA 2017

H-ACK LUXOTTICA 2017

H-ACK LUXOTTICA 2017
29 May 2017
industry
More than 300 young people took part in the hackathon on May 27-28, 2017. Now Luxottica rewards them with career opportunities.

More than 300 people from all over Italy participated in the second edition of H-ACK LUXOTTICA, a 24-hour hackathon to find new ideas for the retail sector, both offline and online.

Divided in 50 teams, the participants lived an authentic experience of the Group's most loved brands, Ray-Ban and Oakley, and worked to answer Luxottica's challenge: to rethink the buying experience and the company-customer relationship in all physical and digital touchpoints. A non-stop marathon to imagine the store of the future, improve the digital experience and design new kinds of interaction among customers and products.

The three winning groups received cash prizes of €5,000, €3,000 and €2,000 and will have the possibility to present their projects to the Group's management. For the first time in the history of the H-ACK format, the best teams will also be rewarded with career opportunities within the Group: a tangible sign of the value that Luxottica places in young people and their drive towards innovation.

Take a look at the event's photos.