Depop's new video feature

Depop's new video feature

Depop's new video feature
9 April 2018
investments
Introduced by the campaign "Don’t Stay Still", this new feature allows the users to explore their creativity through a different media format.

Depop, the social shopping platform for creative entrepreneurs born in 2011 in our campus, unveiled on April 8 its new video feature. Instead of replicating the old industry model of using video merely to showcase the clothes, the new feature aims to give creatives an additional tool for self expression.

To celebrate the video feature launch, Depop released the campaign “Don’t Stay Still” directed by Energy Force, duo behind the music video of Nilüfer Yanya’s "Thanks 4 Nothing", which was recently featured on Dazed Magazine. The campaign showcases over 40 real Depop creative entrepreneurs from the US and UK. Among them is Sophia,  known as sofire94, a 22 year old from Brixton. Sophia started out selling clothes to her friends to supplement her income and now specializes in sourcing '90s and '00s pieces. Another featured member of the community, Jemar Michael from LA, also known for his portrayal of Al on the Netflix series Dear White People, uses his Depop shop to sell a mix of one off red carpet pieces and stickers.