BIT 2018

BIT 2018

BIT 2018
12 February 2018
Our founder Riccardo Donadon took part in the presentation of the new promotional brand of our Region: "Veneto – The land of Venice".

Today, the President of the Veneto Region Luca Zaia attended the BIT – International Travel Exhibition in Milan to  officially reveal the new motto of the Region. A simple, but immediate idea that evokes the geographical context of our Region. 

The presentation took place during a press conference at the Veneto Region’s booth entitled "The importance of a brand for the economic promotion of a territory", and was attended by the President Zaia, the Regional Tourism Minister Federico Caner, our founder Riccardo Donadon and the Coordinator of the SDA Bocconi Master in Tourism Magda Antonioli.

During the conference, it was showcased the experience of H-ACK WINE, a hackathon that we organized in December 2017 with the Veneto Region with the goal of promoting the food&wine heritage of our territory.