The hospitality industry is profoundly changing. New travelers, pervasive digital behaviors and competitors with innovative business models give professionals new, important insights, but also push them to face new challenges.
In collaboration with Travel Appeal, we organized an event for directors, general managers, sales and marketing managers, consultants and other professionals of the hospitality industry. They experimented with innovative methodologies to re-design hospitality services and learned how to take advantage of the new opportunities created by technology.
- Presentation of H-FARM Education
- Presentation of digital travel trends with Mirko Lalli (CEO and founder of Travel Appeal)
- Traveler journey workshop
- Presentation of our Master in Travel Innovation Strategy
- Cocktails & networking